Design Speak


Dilbert, as relevant today as in the 90s

Each industry overuses certain words and phrases. e.g., win-win, synergies, touching base, etc. Design has a large number of buzz words that I am getting really tired of. I inwardly cringe every time I hear or read words like:

Conversations
Authentic
Meaningful
Impactful
Inspired

…Enough already.

Just do an internet search with the following in the search box “design firm meaningful impactful” and you’ll see what I mean. Throw in “inspired” for even more fun.

To an outsider, it all sounds pretentious. To me, clichéd and boring. Sometimes, buzzwords are essential to getting your point across, but usually, plain English is the best. When communication is filled with buzzwords, it suggests an inability to think and communicate clearly…or conduct a meaningful conversation. Kidding.

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