At the end of Thesis I, I had been leaning towards designing a digital archive of Indian American artifacts curated by my friends and family. Once I spoke with Masum, I decided to change direction.
The IAHP presented a wonderful opportunity to pursue my thesis in a live setting, and on a much larger scale. I was attracted to the IAHP’s efforts to build an exhibition that was partially curated through the contributions of Indian Americans. Their desire to create a digital multimedia archive of artifacts was one I shared. My research supported that a participatory archive of factual records was the best way to document a collective cultural history.
The IAHP is groundbreaking because it is the first significant effort on a national scale and by a federal organization to document Indian American history. The Smithsonian Institution was established in 1846 and today, is the world’s largest museum and research complex with 19 museums, 9 research centers and more than 140 affiliate museums around the world.
Once I gave Masum an overview of my thesis and she spoke with me about their needs, we both concluded that it would be mutually beneficent to work together. The IAHP became my client and we agreed that I would deliver the following over the next few months:
Beyond Bollywood Exhibition
1. Design an exhibition logo
2. Create a branding system
3. Design postcards as a for photo and story submissions
4. Design posters to posters to raise awareness of the future exhibition
Indian American Heritage Project
1. Design a logo
2. Redesign the website
3. Assist with several social media marketing efforts